In just two days, I designed and launched the landing pages (most of the core visuals were already in place) for StoryHunt - a decentralized exchange for trading all kinds of intellectual property (IP) assets onchain.
The pages helped StoryHunt quickly secure funding and attract early liquidity. Within 40 days of launch, the platform reached a Trading Efficiency Ratio of 7.63 ($81.62B volume / $10.7M total value locked)
Feb 2025
UX Designer, Front-End Engineer, PM
Persuade users to join the launch program and claim rewards, lowering the barrier to first engagement.
Use visually striking elements, and a time-sensitive tone to stimulate curiosity and prompt immediate action.
Design and ship within 48 hours, working without onboarding process after the original designer’s sudden absence.
Coming in with no prior crypto experience, I quickly dove into their website and official documentation to grasp the product’s core idea. I looked up key terms like DEX, and DeFi to know the basics, then identified the project’s stage and what the landing pages needed to achieve.
I quickly scanned their Figma workspace to see what was already built. I looked for any visual guidelines—color codes, icon styles, typography—and checked the key user flows to understand which parts were complete and which were still a work in progress.
With only 48 hours, I had to skip many of the typical exploration steps. To keep the project on track, I quickly decided the page structure, chose components from the existing system, and focused on delivering a clear, easy-to-implement design.
